Tuan Q Phan

Associate Professor, Marketing, Innovation & Information Management, The University of Hong Kong

His research uses large and population-size datasets and spans multiple disciplines including economics, marketing, consumer behavior, computer science, and statistics. His expertise covers various industries including FinTech, retail and e-commerce, logistics and transportation, social media, news and video media, technology and consumer products, and education. His research has been published in leading scientific and management journals including the Harvard Business School Publishing, Proceedings of the National Academy of Science (PNAS), Marketing Science, Journal of Marketing Research (JMR), Information Systems Research (ISR), and Electronic Commerce Research.

He received his doctorate from Harvard Business School, and an undergraduate from MIT. He is also an expert witness, entrepreneur, and frequently consults industry leaders.